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A tale of two web sites

August 30th 2008

I’m happy to say that my team and I ended our August and started the Labor Day weekend right with the launch of  new web sites for two of our favorite clients.
The clients are vastly different in their businesses; one in the real estate closing and title industry here in Atlanta and the other a […]

by E. Wolf




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Quick thoughts on 2 unrelated online services

August 15th 2008

This combined blog post about Twitter and QAlias came about half out of laziness and half because I didn’t think I’d have enough to say about each of these to warrant doing this in two posts.
Let’s talk about Twitter. For those of you that don’t know, Twitter is a “micro-blog” where users blast out short […]

by E. Wolf




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Don’t let small functionality stand between you and your web launch

August 1st 2008

I had a conversation with a client yesterday that reminded me of a post I wrote back in January about setting priorities on the web.
This particular client needed an e-commerce solution… He had a long list of requirements, a limited budget and a short timeframe to execute the project. I offered him an out of […]

by E. Wolf




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What do you want on your home page?

July 30th 2008

A few years ago, it was easy to pick out the really cutting-edge web sites… They were the ones with massive animation, music, sound effects and a video that started running as soon as the page popped up. In fact, a “loading bar” was usually a sign to stick around because something cool was about […]

by E. Wolf




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Which ideas are the right ones?

June 16th 2008

I’ve been telling this story for years and I’m sure that just about everyone who’s ever worked with me for any length of time has heard it. Early in my career I worked as a designer and production manager for a network security firm and I was always eager to impress our VP of Marketing […]

by E. Wolf




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But I just need a web site…

June 3rd 2008

Or a logo or a business card or brochure. So why is it so hard? Because you probably don’t “just” need a web site… What you need is a web site that plays a specific role in your overall marketing plan. Many business owners count on their web sites as lead generation tools, as an […]

by E. Wolf




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If you build it, will they come?

June 2nd 2008

I wish online marketing were easy… I wish that I could launch a web site and then just sit back and smile as the traffic, cash and accolades come rolling in. But it isn’t easy and that almost never happens. The truth is that just like anything else, you need to promote the heck out […]

by E. Wolf