You’ve got to see it to believe it… The car in this video is going to get sparkling clean using only a quarter-gallon of water mixed with some eco-friendly cleaning agents:
Smart Wash, the company featured in the video above has been a client of mine for a couple of weeks now and they have one […]
by E. Wolf
In todays newfangledy world of digital printers, online printers and bulk printers, you can get a thousand full-color, 2-sided business cards for less than $100. Sometimes considerably less depending on your source.
So why is this important? It creates a potentially valuable opportunity to make an additional impact at a low cost. Let me explain…
Many small […]
by E. Wolf
Small businesses often come up against a major roadblock in trying to sell their services… We just look too darn SMALL. Anyone who has ever pitched or been pitched by a big company knows the difference.
As a small business owner, I’m often flying solo and presenting on my 15″ laptop monitor… But when I was […]
by E. Wolf
Seth Godin had an absolutely fantastic post on his blog yesterday about pursuing low hanging fruit. It’s a quick one, but eye-opening to anyone that’s ever struggled with trying to decide exactly how and where they should focus their business development (or overall business strategy) efforts.
When you stop and think, it really is a lot […]
by E. Wolf
When putting together a marketing plan, many small businesses look at their budgets and try to think of where they can advertise to boost sales.
Instead of taking that approach, here’s a different angle… Look at your marketing plan and look at your budget and try to think of all the ways you can improve sales […]
by E. Wolf
I’ve been telling this story for years and I’m sure that just about everyone who’s ever worked with me for any length of time has heard it. Early in my career I worked as a designer and production manager for a network security firm and I was always eager to impress our VP of Marketing […]
by E. Wolf
I wish online marketing were easy… I wish that I could launch a web site and then just sit back and smile as the traffic, cash and accolades come rolling in. But it isn’t easy and that almost never happens. The truth is that just like anything else, you need to promote the heck out […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
