As an entrepreneur myself, I know what a lonely world it can be out there for small business owners. Especially for those of us who used to work in corporate. In the corporate world, if you have a problem or get stuck on something you can just go down the hall and ask someone to […]
by E. Wolf
Small businesses often come up against a major roadblock in trying to sell their services… We just look too darn SMALL. Anyone who has ever pitched or been pitched by a big company knows the difference.
As a small business owner, I’m often flying solo and presenting on my 15″ laptop monitor… But when I was […]
by E. Wolf
As with any experience with a company or brand, people tend to notice and appreciate the details. Late last week I took my son to a doctor’s office. The office building was part of a big medical campus that was attached to a large and complicated parking deck. As we were waiting for the elevator […]
by E. Wolf
Okay, I’ll admit it: I REALLY LIKE getting stuff for free. And especially as a small business owner, I hate laying out for anything I don’t really need to. But these are all completely free, no strings attached tools that have helped my business
without costing me a dime.
1. Google Analytics: Let’s face it… Without statistics […]
by E. Wolf
Search for your name and the name of your business. And while you’re at it, try the same thing on Yahoo!, MSN and Ask.com. You may be surprised at what turns up…
If you have a common name like mine, it may be difficult to find yourself. Prominent “Erik Wolf”s include a professional golfer and the […]
by E. Wolf
It’s now November and believe it or not, we’re only a little more than 2 weeks shy of Thanksgiving and less than 2 months away from the holidays and the New Year. Where has the time gone?
So if you haven’t started making your business and marketing plans for 2008, November is a great time to […]
by E. Wolf
Have a local business? Have a physical location where you want customers to find you? Or several? List them on Google Maps. It’s free and simple and will get you prominent placement on the results page when someone searches for businesses like yours in your area (pizza place + atlanta) for example. Your business […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
