Or a logo or a business card or brochure. So why is it so hard? Because you probably don’t “just” need a web site… What you need is a web site that plays a specific role in your overall marketing plan. Many business owners count on their web sites as lead generation tools, as an […]
by E. Wolf
Every one of your prospects is asking themselves that key question whenever they make a purchase decision. Our job as marketers and business owners is to create tools and materials that help answer that question simply and emphatically. So whenever you go on a sales meeting or prepare your marketing collateral or web site, make […]
by E. Wolf
I have to shake my head every time someone says, “It’s just a business card.” That business card is probably the single most important piece of marketing material in your arsenal. Why? I can tell you in one word: longevity.
If you distribute brochures, most of them will likely end up in the trash within a […]
by E. Wolf
This is a follow up to my post a few days ago about printing in small quantities. When my company hires printing on behalf of our clients, we’re usually doing one of the two things I described in that post… Hiring a “bulk” printer that prints many jobs at once on an offset press or […]
by E. Wolf
My friend and colleague Jennifer Koon wrote a terrific post on her blog last week about the minefield of inexpensive, small-run printers. Click through here to read what she has to say.
Unfortunately, small businesses printing in small quantities have very few affordable options and are forced to make a trade-off somewhere… Either giving up […]
by E. Wolf
Whenever we think about making a change in our marketing materials, whether it’s brochures, mailers, web, etc., it seems almost instinctual to go look at what your competition is doing. That isn’t a bad idea — it’s always good to know what your competition is doing. But it is a mistake to let your competition […]
by E. Wolf
A lot of us have a tendency to to overcomplicate things in our marketing. We’ll look at tools like standard size postcards and try to find ways to tell people absolutely everything about our business within those tiny size constraints. The best thing to do though is focus on ONE message and ONE call to […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
