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There’s no doubt about it… Logo design is tough. And one of the toughest aspects of logo design is definitely icon development when a logo (or client) calls for it.
One of the most common problems that tends to arise during icon development is the tendency to go overboard. Good icons are simple and easy to […]

by E. Wolf

Special thanks to my good friend Ryan for turning me on to Springwise.com. For those of you that haven’t experienced this online beacon of entrepreneurial hope, please click through and check it out. This Netherlands-based web site sends its agents out to scour the globe for the most unique and innovative new business ideas. If […]

by E. Wolf

I got this year’s big Toys R Us catalog in my newspaper last week and I immediately noticed something different… Their logo. Many in the design community have taken notice and weighed in on the new look. But you don’t need me to tell you that it looks great and that it’s a really nice […]

by E. Wolf

There are a lot of great icons in the world — the Nike Swoosh, the Target bullseye and Disney’s Mickey Mouse Ears among them. But a lot of us forget that some of the best and most recognizable logos in the world don’t use icons at all. Think of Google, The Gap, ebay, IBM and […]

by E. Wolf

So you’ve hired a designer or design firm to create a new logo for your company, told them all about what you’re looking for and what you want to communicate visually and they have just given you a handful of design concepts back. Now what?
Many people’s first impulse is to share, share, share. But it’s […]

by E. Wolf