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After my post about business cards earlier this week, someone asked me what I thought about irregular-sized business cards. Some people love doing dunky-sized business cards as a show of creativity and originality, but I usually suggest treading carefully.
The nice thing about irregular-sized business cards is that they make a great impression when you hand […]

by E. Wolf

A few years ago, it was easy to pick out the really cutting-edge web sites… They were the ones with massive animation, music, sound effects and a video that started running as soon as the page popped up. In fact, a “loading bar” was usually a sign to stick around because something cool was about […]

by E. Wolf

In todays newfangledy world of digital printers, online printers and bulk printers, you can get a thousand full-color, 2-sided business cards for less than $100. Sometimes considerably less depending on your source.
So why is this important? It creates a potentially valuable opportunity to make an additional impact at a low cost. Let me explain…
Many small […]

by E. Wolf

Or a logo or a business card or brochure. So why is it so hard? Because you probably don’t “just” need a web site… What you need is a web site that plays a specific role in your overall marketing plan. Many business owners count on their web sites as lead generation tools, as an […]

by E. Wolf

I’ve been in and around marketing and design for a very long time and I’ve found that there are many business owners and marketing managers out there that don’t like doing business with people in our industry. The biggest complaint that I hear time and time again is that they’ve learned not to trust […]

by E. Wolf

There’s no doubt about it… Logo design is tough. And one of the toughest aspects of logo design is definitely icon development when a logo (or client) calls for it.
One of the most common problems that tends to arise during icon development is the tendency to go overboard. Good icons are simple and easy to […]

by E. Wolf

Special thanks to my good friend Ryan for turning me on to Springwise.com. For those of you that haven’t experienced this online beacon of entrepreneurial hope, please click through and check it out. This Netherlands-based web site sends its agents out to scour the globe for the most unique and innovative new business ideas. If […]

by E. Wolf