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After my post about business cards earlier this week, someone asked me what I thought about irregular-sized business cards. Some people love doing dunky-sized business cards as a show of creativity and originality, but I usually suggest treading carefully.
The nice thing about irregular-sized business cards is that they make a great impression when you hand […]

by E. Wolf

In todays newfangledy world of digital printers, online printers and bulk printers, you can get a thousand full-color, 2-sided business cards for less than $100. Sometimes considerably less depending on your source.
So why is this important? It creates a potentially valuable opportunity to make an additional impact at a low cost. Let me explain…
Many small […]

by E. Wolf

I have to shake my head every time someone says, “It’s just a business card.” That business card is probably the single most important piece of marketing material in your arsenal. Why? I can tell you in one word: longevity.
If you distribute brochures, most of them will likely end up in the trash within a […]

by E. Wolf

This is a follow up to my post a few days ago about printing in small quantities. When my company hires printing on behalf of our clients, we’re usually doing one of the two things I described in that post… Hiring a “bulk” printer that prints many jobs at once on an offset press or […]

by E. Wolf

My friend and colleague Jennifer Koon wrote a terrific post on her blog last week about the minefield of inexpensive, small-run printers. Click through here to read what she has to say.
Unfortunately, small businesses printing in small quantities have very few affordable options and are forced to make a trade-off somewhere… Either giving up […]

by E. Wolf

Special thanks to my good friend Ryan for turning me on to Springwise.com. For those of you that haven’t experienced this online beacon of entrepreneurial hope, please click through and check it out. This Netherlands-based web site sends its agents out to scour the globe for the most unique and innovative new business ideas. If […]

by E. Wolf

The other day, someone told me that they cringe every time they hand out their business card. He wasn’t shocked to learn that a lot of people feel this way. But if you’re a business owner — or you have the influence to sway the business owner — this is a very solvable problem. And […]

by E. Wolf