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An amazing example of a service gone GREEN

July 31st 2008

You’ve got to see it to believe it… The car in this video is going to get sparkling clean using only a quarter-gallon of water mixed with some eco-friendly cleaning agents:

Smart Wash, the company featured in the video above has been a client of mine for a couple of weeks now and they have one […]

by E. Wolf




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Quick Tip: The little things matter

February 18th 2008

As with any experience with a company or brand, people tend to notice and appreciate the details. Late last week I took my son to a doctor’s office. The office building was part of a big medical campus that was attached to a large and complicated parking deck. As we were waiting for the elevator […]

by E. Wolf




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The coolest personality test you’ll ever take…

January 25th 2008

I usually try not to shamelessly steal cool links from other bloggers but I just saw this on The Brand Builder Blog this afternoon and had to pass it along. This site will, through a visual quiz, tell you about your personality type… It was fun and interactive and I found it to be […]

by E. Wolf




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Let’s get presidential

January 7th 2008

It’s clear that with the presidential campaign in full swing that the next 12 months in America are going to be all about change. If you watch the news, it’s been pointed out a number of times that there will be a significant change in this country no matter which candidate from either party is […]

by E. Wolf




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Driving your brand

September 24th 2007

I saw something interesting as I was in my car. A car with a full graphics wrap (many Atlanta area residents would recognize the name of the business so I won’t mention it) was on the side of the road, pulled over by county police. Think about the potential conclusions you could draw about that […]

by E. Wolf