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An amazing example of a service gone GREEN

July 31st 2008

You’ve got to see it to believe it… The car in this video is going to get sparkling clean using only a quarter-gallon of water mixed with some eco-friendly cleaning agents:

Smart Wash, the company featured in the video above has been a client of mine for a couple of weeks now and they have one [...]

by E. Wolf




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More about business cards… How about irregular sizes?

July 31st 2008

After my post about business cards earlier this week, someone asked me what I thought about irregular-sized business cards. Some people love doing dunky-sized business cards as a show of creativity and originality, but I usually suggest treading carefully.
The nice thing about irregular-sized business cards is that they make a great impression when you hand [...]

by E. Wolf




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What do you want on your home page?

July 30th 2008

A few years ago, it was easy to pick out the really cutting-edge web sites… They were the ones with massive animation, music, sound effects and a video that started running as soon as the page popped up. In fact, a “loading bar” was usually a sign to stick around because something cool was about [...]

by E. Wolf




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Business cards are cheap

July 29th 2008

In todays newfangledy world of digital printers, online printers and bulk printers, you can get a thousand full-color, 2-sided business cards for less than $100. Sometimes considerably less depending on your source.
So why is this important? It creates a potentially valuable opportunity to make an additional impact at a low cost. Let me explain…
Many small [...]

by E. Wolf




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Never underestimate the power of hired goons

July 27th 2008

Small businesses often come up against a major roadblock in trying to sell their services… We just look too darn SMALL. Anyone who has ever pitched or been pitched by a big company knows the difference.
As a small business owner, I’m often flying solo and presenting on my 15″ laptop monitor… But when I was [...]

by E. Wolf