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The small business marketing plan

April 9th 2008

I had an exchange yesterday with a small business owner who had been marketing his business — a retail business in a busy downtown area — through newspaper advertising and was frustrated by the lack of results.
Here’s the bottom line: the folks that sell you your ads will never admit this, but the truth is […]

by E. Wolf


Category: Strategy, Advertising

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Zero-G Creative featured in Small Business Journal

April 7th 2008

Zero-G Creative was featured in this month’s Around Town Small Business Journal, a business magazine serving the north Atlanta area. The subject of the article was building lasting business partnerships, a topic that is very important to us here at Zero-G.
Click here to download the article as a PDF.

by E. Wolf


Category: Announcements

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What’s in it for me?

April 5th 2008

Every one of your prospects is asking themselves that key question whenever they make a purchase decision. Our job as marketers and business owners is to create tools and materials that help answer that question simply and emphatically. So whenever you go on a sales meeting or prepare your marketing collateral or web site, make […]

by E. Wolf