I’ve been in and around marketing and design for a very long time and I’ve found that there are many business owners and marketing managers out there that don’t like doing business with people in our industry. The biggest complaint that I hear time and time again is that they’ve learned not to trust […]
by E. Wolf
I’ve been talking to people a lot lately about the importance of forming solid strategic partnerships with other small business owners. Connecting with other entrepreneurs — even those that may not ever become clients — is an extremely valuable use of time and will pay off in the long run.
Personally though, I think one of […]
by E. Wolf
I have to shake my head every time someone says, “It’s just a business card.” That business card is probably the single most important piece of marketing material in your arsenal. Why? I can tell you in one word: longevity.
If you distribute brochures, most of them will likely end up in the trash within a […]
by E. Wolf
What makes a successful home page design? More than anything else, it’s FOCUS. The goal of your home page is to quickly qualify you as a product or service provider in your industry and give your visitors a clear call to action that shows them where they need to go next… Get more information, sign […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
