This is a follow up to my post a few days ago about printing in small quantities. When my company hires printing on behalf of our clients, we’re usually doing one of the two things I described in that post… Hiring a “bulk” printer that prints many jobs at once on an offset press or […]
by E. Wolf
As with any experience with a company or brand, people tend to notice and appreciate the details. Late last week I took my son to a doctor’s office. The office building was part of a big medical campus that was attached to a large and complicated parking deck. As we were waiting for the elevator […]
by E. Wolf
My friend and colleague Jennifer Koon wrote a terrific post on her blog last week about the minefield of inexpensive, small-run printers. Click through here to read what she has to say.
Unfortunately, small businesses printing in small quantities have very few affordable options and are forced to make a trade-off somewhere… Either giving up […]
by E. Wolf
There’s no doubt about it… Logo design is tough. And one of the toughest aspects of logo design is definitely icon development when a logo (or client) calls for it.
One of the most common problems that tends to arise during icon development is the tendency to go overboard. Good icons are simple and easy to […]
by E. Wolf
Special thanks to my good friend Ryan for turning me on to Springwise.com. For those of you that haven’t experienced this online beacon of entrepreneurial hope, please click through and check it out. This Netherlands-based web site sends its agents out to scour the globe for the most unique and innovative new business ideas. If […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
