The products in Lorenz Leather’s stores in Florence, Italy are known for their unique style and fine leather hand-craftsmanship. For more than 25 years since Lorenzo Rezi founded the company in 1982, Lorenz has followed in the tradition of old Florentine artisan school methods and used only the best Italian leather to create their line […]
by E. Wolf
Okay, I’ll admit it: I REALLY LIKE getting stuff for free. And especially as a small business owner, I hate laying out for anything I don’t really need to. But these are all completely free, no strings attached tools that have helped my business
without costing me a dime.
1. Google Analytics: Let’s face it… Without statistics […]
by E. Wolf
I usually try not to shamelessly steal cool links from other bloggers but I just saw this on The Brand Builder Blog this afternoon and had to pass it along. This site will, through a visual quiz, tell you about your personality type… It was fun and interactive and I found it to be […]
by E. Wolf
This is a question that I answer quite a bit and so I thought it might be helpful to answer it here. It’s sort of the “chicken and egg” question when it comes to the web: what do I invest in first, technology or design?
The question itself implies that your budget is such that you […]
by E. Wolf
Search for your name and the name of your business. And while you’re at it, try the same thing on Yahoo!, MSN and Ask.com. You may be surprised at what turns up…
If you have a common name like mine, it may be difficult to find yourself. Prominent “Erik Wolf”s include a professional golfer and the […]
by E. Wolf
It’s clear that with the presidential campaign in full swing that the next 12 months in America are going to be all about change. If you watch the news, it’s been pointed out a number of times that there will be a significant change in this country no matter which candidate from either party is […]
by E. Wolf
Everyone’s been counting down for the last couple of weeks… Top 10 of this, top 100 of that. I thought it might be nice to do something different and count up my top five tips for small business marketing success in 2008.
1. Start an email newsletter. Every small business owner has a rolodex, portfolio […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
