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A few weeks ago, I wrote about the importance of frequency in your marketing communications efforts. Seth Godin just did a great post on the subject… Read it here.
This is extremely important info for marketers and business owners and, may arguably be the single most important lesson there is to learn in advertising and marketing. […]

by E. Wolf

So it turns out I’m not the only one There are a lot of great design and marketing blogs out there and I’ve recently come across an outstanding directory for those of you looking for more good reading spots. It’s called Designers Who Blog and there are links to a lot of great resources […]

by E. Wolf

I don’t usually write about the goings-on of the design industry but for the past few days I’ve been engaged in a conversation with a fellow designer over the “discounting” trend in graphic design and I feel compelled to share. Designers everywhere are outraged by the prominence of online auction/bid sites as well as the […]

by E. Wolf

A few years ago, back in my days as a corporate marketing manager, I was put in charge of an incredible project. We were going to completely rebuild the look and feel of our company’s flagship brand from the ground up and I would be in the driver’s seat. This was the kind of project […]

by E. Wolf

As a follow-up to our success story last month about the Reel Helper, we wanted to post this quick YouTube video that we just created for them this week. A caution to our readers though, viewing may conjure up some memories of frustrating Christmases past…

by E. Wolf