What color is right for your business? Many of us in the design community will often talk about color theory; the idea that certain colors have certain meanings. Green means natural, blue means relaxing, red means danger, etc. But on the other hand, green is also a color associated with progress and technology, blue is […]
by E. Wolf
It’s almost Thanksgiving and I can’t think of a better way to celebrate than to share some effective low budget marketing with a Turkey dinner theme. These guys have done dozens of these videos and I’m sure they’ve sold a lot of blenders in the process:
To see more common household items liquefied, visit willitblend.com. […]
by E. Wolf
I’ve gotten some really nice comments about our new Zero-G video and several people have asked how they could get something similar made for their businesses. Everyone loves the idea of being on YouTube with all the cool viral stuff, but not everyone knows how to make it happen or how much they should pay.
As […]
by E. Wolf
Back in 2003, Carey Johnston had a really lousy Christmas. Well, not so much the Christmas part as the decorating part. The year before he’d gotten a whole lot of those extra-dangly icicle lights and the family was excited about putting them up again. But when Carey unpacked his decorations, he found his icicle lights […]
by E. Wolf
I got this year’s big Toys R Us catalog in my newspaper last week and I immediately noticed something different… Their logo. Many in the design community have taken notice and weighed in on the new look. But you don’t need me to tell you that it looks great and that it’s a really nice […]
by E. Wolf
It’s now November and believe it or not, we’re only a little more than 2 weeks shy of Thanksgiving and less than 2 months away from the holidays and the New Year. Where has the time gone?
So if you haven’t started making your business and marketing plans for 2008, November is a great time to […]
by E. Wolf
According to most every “textbook” definition, marketing is a science of reach x frequency. Makes sense… Get in front of the most people you can as often as possible and you’re bound to do well. But it’s a little misleading. Reach and frequency are not equally responsible for success.
Reach is definitely the sexier of the […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
