There are a lot of great icons in the world — the Nike Swoosh, the Target bullseye and Disney’s Mickey Mouse Ears among them. But a lot of us forget that some of the best and most recognizable logos in the world don’t use icons at all. Think of Google, The Gap, ebay, IBM and […]
by E. Wolf
A lot of us have a tendency to to overcomplicate things in our marketing. We’ll look at tools like standard size postcards and try to find ways to tell people absolutely everything about our business within those tiny size constraints. The best thing to do though is focus on ONE message and ONE call to […]
by E. Wolf
“Viral Marketing” remains a strange buzzword that a lot of people talk about but very few really understand what it means. Seth Godin did really great job explaining it a couple of days ago on his blog and I really don’t think I can do it any better.
Click here to read Seth’s post about viral […]
by E. Wolf
The other day, someone told me that they cringe every time they hand out their business card. He wasn’t shocked to learn that a lot of people feel this way. But if you’re a business owner — or you have the influence to sway the business owner — this is a very solvable problem. And […]
by E. Wolf
In my post about web site navigation yesterday, I said that menu navigation tends to confuse visitors and get them “lost” in the site, which is a bad thing. Well… only most of the time. Some web sites are more about the experience than the information and are completely unconcerned with telling a linear story.
Chipotle, […]
by E. Wolf
I’ve raised more than one client’s eyebrow in my time when I’ve told them that I don’t recommend “drop-down” menu navigation on web sites.
Why?
Here’s my spiel. If the primary purpose of a web site is marketing, the quality and success of your site as a marketing tool is going to be defined by your ability […]
by E. Wolf
Why do some businesses just look small? Why is it that sometimes you dismiss a mailer or a web site because of snap judgments? These guys don’t look very professional, this company looks cheap, this one looks inexperienced…
The effort that they put into their marketing plays a big role. As people, we are hardwired to […]
by E. Wolf
Written by Erik Wolf, small business marketing expert and president of Zero-G Creative, this blog is for entrepreneurs who feel "weighed down" by ineffective marketing. The mission of this blog is to help small business owners reach for the stars and put simple and inexpensive marketing strategies to work for their businesses.
