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Think about it… It’s just common sense. The same strategy + the same execution = the same results. Every time, guaranteed.
So if you’ve been doing the same direct mail campaign for two years and interest has leveled off or started to wane, try something different. Refresh your message, offer and graphics and see how it […]

by E. Wolf

I tried something different yesterday. Every Wednesday morning at 7AM I go to a networking meeting with about 35 small business owners and professionals. I usually wear a dress shirt and slacks but yesterday I went in a T-shirt and jeans. When it was my turn to talk about my business, I said:
“It looks like […]

by E. Wolf

I saw something interesting as I was in my car. A car with a full graphics wrap (many Atlanta area residents would recognize the name of the business so I won’t mention it) was on the side of the road, pulled over by county police. Think about the potential conclusions you could draw about that […]

by E. Wolf

Contrary to popular belief, not every business needs a web site. But every business needs a web presence, even if it’s only one page. There’s still a strange carryover from the late ’90s web boom and bust where people seem to think that web sites need to be large, content rich and a commitment to […]

by E. Wolf

That’s one of the most common questions small business owners have been asking me over the past year or so. Here’s the short answer. Why do something halfway when it takes roughly the same amount of time, the same amount of effort and the same amount of money to do something right?
Somewhere my mother is […]

by E. Wolf